Wisefab

A new look for a legendary racing products producer.

2019

WE WORKED ON

Strategy
Branding
Photography
Web design
Art direction

Wisefab has engineered and built drift car suspensions since 2010, dominating the podium of every single drift competition. Their focus on developing the best products on the market quickly earned them a name in the petrolhead scene, but their website and brand were lagging behind. As Wisefab was planning to expand to the market of track and rally car suspensions, they asked us to develop a brand book and design a new e-commerce website around their growing product line.

The starting point for the website design was the needs of the customers and dealers of Wisefab, especially an easily navigable spare parts catalogue. During a long project, the website was completely changed, emphasizing minimalism and focusing on their greatest strength – quality products. The colours blue, black and white are a subtle hint to the tricolour of Estonia, the birthplace of Wisefab.

Following the creation of a new identity and website, the direct customer sales of Wisefab are estimated to have grown by nearly 50%.

“The change is immense. In terms of convenience, the new and the old site are not even comparable. Spare part sales have improved significantly, as has the overview of spare parts availability and location. The shop itself is also structurally and visually nice and user-friendly. This most beneficial for dealers and salespeople for whom the web is an important tool.”

Product photos by Sergei Zjuganov

The new minimalistic website focuses on their greatest strength – quality products.

The colours blue, black and white are a subtle hint to the tricolour of Estonia, the birthplace of Wisefab.

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Books & Editorial

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Events & Festivals

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