Viljandi Guitar Festival

Complete rebrand of a unique guitar lovers’ festival.

2019

WE WORKED ON

Strategy
Branding
Typography
Art direction
Typography

AWARDS

ADC* Estonia - Silver, Corporate Identity, 2019

Golden Egg - Silver, Identity, 2019

Viljandi Guitar Festival is an event focused on improvisational and transcendental guitar playing, bringing together guitarists from Estonia and abroad.

A very important part of the festival are the workshops conducted by the artists, culminating in a concert by the student soloists and the guitar orchestra of the festival.

This was one of the projects where the result differs radically from the initial project brief. In the beginning, the client wanted to stick to the old designs that had not been changed much in the last ten years, but together we decided on a new approach. A modern visual identity was built around the theme of vibrating guitar strings. The customer had a vision that the logo should resemble a guitar, and through various experiments we came to a typographic solution that is clear and timeless.

The festival, which has long found its place in the heart of guitar lovers, received a fresh look through our design and thus, enabled new audiences to discover the event.

A modern visual identity was built around the theme of vibrating guitar strings.

Accommodating the client's wish for a logo that resembles a guitar, we came to a clear and timeless typographic solution.

Branding & Strategy

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Golden Egg

Golden Egg

A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

A fresh visual identity for a beloved children’s literature festival.

Exhibitions & Wayfinding

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Fashion line: Estonian ladies’ fashion 1920–1940

Exhibition about Estonian ladies’ fashion of the 1920s to 1940s.

Pallas 100. The Art School and Its Legend

An exhibition celebrating 100 years of art education in Tartu.

Surrealism 100. Prague, Tartu, and Other Stories…

Graphic design for an exhibition where Czech and Estonian surrealism enter into a dialogue

Why is Estonia not a kingdom?

Exhibition design for the History Museum

Digital Experiences

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Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

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Golden Egg

Web design for one of the largest forestry groups in Estonia.

A fresh face for the most read lifestyle portal in Estonia.

Books & Editorial

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Surrealism 100. Prague, Tartu, and Other Stories…

Design for the exhibition catalog

ADC* Estonia

Golden Egg

25 Most Beautiful Estonian Books

Refreshing the Kaubamaja Magazine

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“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

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Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Events & Festivals

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Tallinn Urban Space Festival 2023

Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

Estonian Design Awards 2022

Seasonal design inspired by circularity.

European Design Awards 2022

Seasonal design for the European Design Awards 2022 in Tallinn

Ülemiste City Future Forum

Visual identity for the first-ever Ülemiste City Future Forum conference.

Illustration

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A fresh visual identity for a beloved children’s literature festival.

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Heaps of happiness!?

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Puänt bookstore

Creating a quirky new visual identity for a beloved independent bookstore and publisher.

Golden Egg