Ugala theater

Rebranding one of the oldest and largest professional drama theaters in Estonia.

2015

WE WORKED ON

Branding
Typography
Art Direction
Advertising

Founded in 1920, Ugala is one of the oldest and largest professional drama theatres in Estonia. Its repertoire has something for everyone, from children’s shows and musicals to classical and contemporary drama. Each season usually includes 10 new productions and around 300 performances.

We were asked to develop a visual identity that would give the theatre a fresh feel for the younger generation without intimidating the existing audience.

The logo, designed by Juhan Kanglilaski in 1931, is one of the best examples of Art Deco in Estonian graphic design. So, we gave it a pair of staring eyes and created a typography-based system around it, bringing the logo to life. As print is the main visual communication channel of Ugala Theatre, we designed a dynamic framework to make the message easily understandable, aesthetic and unique.

The result was a visual identity that, in addition to outward communication, reinforced the sense of unity and brand awareness within the theatre.

The poster frame combines different theatre events into one visual language.

The logo from 1931, is one of the best examples of Art Deco in graphic design – we created a typography-based system around it.

In addition to outward communication, the new design reinforced the sense of brand awareness within the theater.

For print, we designed a dynamic framework to make the message easily understandable, aesthetic, and unique.

Branding & Strategy

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Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

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A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

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Exhibitions & Wayfinding

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Exhibition about Estonian ladies’ fashion of the 1920s to 1940s.

An exhibition celebrating 100 years of art education in Tartu.

Graphic design for an exhibition where Czech and Estonian surrealism enter into a dialogue

Exhibition design for the History Museum

Digital Experiences

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Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

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Web design for one of the largest forestry groups in Estonia.

A fresh face for the most read lifestyle portal in Estonia.

Books & Editorial

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Design for the exhibition catalog

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Refreshing the Kaubamaja Magazine

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A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

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Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Events & Festivals

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Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

Seasonal design inspired by circularity.

Seasonal design for the European Design Awards 2022 in Tallinn

Visual identity for the first-ever Ülemiste City Future Forum conference.

Illustration

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A fresh visual identity for a beloved children’s literature festival.

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

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Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Creating a quirky new visual identity for a beloved independent bookstore and publisher.

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