Tallinn Botanical Gardens

A visual identity centred around the beauty of plants.

2016-2020

WE WORKED ON

Strategy
Branding
Illustration
Advertising
Art direction

AWARDS

ADC* Estonia - Silver, Illustration, 2017

ADC* Estonia - Bronze, Corporate Identity, 2017

Golden Egg - Silver, Poster, 2017

Golden Egg - Bronze, Copywriting, 2020

The botanical garden has been operating near Tallinn for nearly 60 years, exhibiting about 6500 plant species on its 22.5-hectare open-air exposition and 2000 species in the 2000 m2 greenhouses. It is a place to spend time and gain inspiration and knowledge. To attract a larger and new visitor base the customer wanted to refresh their look. There was no definite vision to achieve the goal, but as our previous work had spoken to the client, we were asked to find a novel approach.

Their advertising language for exhibitions was previously based on photographs of flowers, which, unfortunately, repeated the content of the exhibition. Thus, it added no value and only appealed to a small audience. To generate interest in a wider audience we decided to use stylised illustrations of plants instead of photos and created a visual platform for all mediums.

The illustrated posters highlight the features and details of the plants that might otherwise be overlooked and thus, providing an introduction to the exhibition, where the true shape of the plants can be seen.

The new visuals have given the botanical garden a fresh and exciting look, received positive feedback from visitors and recognition in the form of a silver award in the Design/Print Advertising category at the 2017 Kuldmuna design awards.

Here is an overview of our favorite posters from 2016 to 2020.

To generate interest in a wider audience we used stylised illustrations of plants and created a visual platform for all mediums.

The illustrated posters highlight the features and details of the plants that might otherwise be overlooked.

Branding & Strategy

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Edicy

Visual identity for a web tool built to create global campaign pages.

Dekoor

A timeless concept for an interior design salon

Golden Egg

Roofit.Solar

A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

LUUP 2022

A fresh visual identity for a beloved children’s literature festival.

Exhibitions & Wayfinding

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Fashion line: Estonian ladies’ fashion 1920–1940

Exhibition about Estonian ladies’ fashion of the 1920s to 1940s.

Pallas 100. The Art School and Its Legend

An exhibition celebrating 100 years of art education in Tartu.

Surrealism 100. Prague, Tartu, and Other Stories…

Graphic design for an exhibition where Czech and Estonian surrealism enter into a dialogue

Why is Estonia not a kingdom?

Exhibition design for the History Museum

Digital Experiences

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Edicy

Visual identity for a web tool built to create global campaign pages.

Dekoor

A timeless concept for an interior design salon

Golden Egg

Foreko

Web design for one of the largest forestry groups in Estonia.

Portail

A fresh face for the most read lifestyle portal in Estonia.

Books & Editorial

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Surrealism 100. Prague, Tartu, and Other Stories…

Design for the exhibition catalog

ADC* Estonia

Golden Egg

25 Most Beautiful Estonian Books

Hooaeg

Refreshing the Kaubamaja Magazine

Golden Egg

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Heaps of happiness!?

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Events & Festivals

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Tallinn Urban Space Festival 2023

Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

Estonian Design Awards 2022

Seasonal design inspired by circularity.

European Design Awards 2022

Seasonal design for the European Design Awards 2022 in Tallinn

Ülemiste City Future Forum

Visual identity for the first-ever Ülemiste City Future Forum conference.

Illustration

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LUUP 2022

A fresh visual identity for a beloved children’s literature festival.

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Heaps of happiness!?

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Puänt bookstore

Creating a quirky new visual identity for a beloved independent bookstore and publisher.

Golden Egg