Tallinn Bicycle Week

Urban cycling and bike culture festival design inspired by a rolling wheel.

2016

WE WORKED ON

Typography
Art directing
Advertising
Print design

AWARDS

Golden Egg - Silver, Advertising, 2017

Tallinn Bicycle Week (est. 2011) is an urban cycling and bike culture festival. Set out to give the streets back to the people and have fun, it encourages a healthy and conscious urban lifestyle. Tour d’ÖÖ is a critical mass ride event sprung from the first Tallinn Bicycle Week – an independent initiative for encouraging urban cycling and bike culture both in Tallinn, the capital of Estonia, as well as in the whole country. It attracts thousands of different cyclists to celebrate the bicycle as one of the greatest thought and action inspiring mechanisms ever invented.

The visuals for the festival were inspired by the most important form on the bicycle – the circle, the wheel on which the wheel rolls.

A colourful and playful identity communicates the essence of the festival through different media platforms. Among other things, the versatile circles became parts of the bicycle, vinyl records and characters of the festival.

The project was given a silver award in the Advertisement category at the 2017 Kuldmuna design awards.

The visuals for the festival were inspired by the most important form on the bicycle – the circle.

A colourful and playful identity communicates the essence of the festival through different media platforms.

Branding & Strategy

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Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

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A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

A fresh visual identity for a beloved children’s literature festival.

Exhibitions & Wayfinding

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Exhibition about Estonian ladies’ fashion of the 1920s to 1940s.

An exhibition celebrating 100 years of art education in Tartu.

Graphic design for an exhibition where Czech and Estonian surrealism enter into a dialogue

Exhibition design for the History Museum

Digital Experiences

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Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

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Golden Egg

Web design for one of the largest forestry groups in Estonia.

A fresh face for the most read lifestyle portal in Estonia.

Books & Editorial

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Design for the exhibition catalog

ADC* Estonia
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25 Most Beautiful Estonian Books

Refreshing the Kaubamaja Magazine

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A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

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Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Events & Festivals

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Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

Seasonal design inspired by circularity.

Seasonal design for the European Design Awards 2022 in Tallinn

Visual identity for the first-ever Ülemiste City Future Forum conference.

Illustration

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A fresh visual identity for a beloved children’s literature festival.

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Creating a quirky new visual identity for a beloved independent bookstore and publisher.

Golden Egg