Slow.ee

Branding Estonia’s first fully vegan and sustainable web store.

2016

WE WORKED ON

Branding
Art directing
Packaging
Web design
Typography
Merchandise

Created in 2016, Slow is a sustainable lifestyle store that aims to market stylish quality clothes and accessories that are ethically produced but without the eco-stereotype classification. The entire visual identity needed to be created from zero, accompanied by a web store that would stand out from its competitors and their off-the-shelf functionality and appeal to a style-conscious customer.

While designing the brand and the web store, we kept in mind keywords that are important to the brand – minimalism, Nordic style and consciousness. The webshop is concise and allows you to search for products based on the material and certification, for example.

The ongoing collaboration between Slow and Room 414 has resulted in a successful crowdfunding campaign and a strong position of Slow in the increasingly competitive eco-goods market.

www.slow.ee

The entire visual identity needed to be created from zero to stand out from its competitors and appeal to a style-conscious customer.

We designed the brand and the web store based on the brand’s keywords – minimalism, Nordic style and consciousness.

Branding & Strategy

View All

Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

Golden Egg

Golden Egg

A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

A fresh visual identity for a beloved children’s literature festival.

Exhibitions & Wayfinding

View All

Fashion line: Estonian ladies’ fashion 1920–1940

Exhibition about Estonian ladies’ fashion of the 1920s to 1940s.

Pallas 100. The Art School and Its Legend

An exhibition celebrating 100 years of art education in Tartu.

Surrealism 100. Prague, Tartu, and Other Stories…

Graphic design for an exhibition where Czech and Estonian surrealism enter into a dialogue

Why is Estonia not a kingdom?

Exhibition design for the History Museum

Digital Experiences

View All

Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

Golden Egg

Golden Egg

Web design for one of the largest forestry groups in Estonia.

A fresh face for the most read lifestyle portal in Estonia.

Books & Editorial

View All

Surrealism 100. Prague, Tartu, and Other Stories…

Design for the exhibition catalog

ADC* Estonia

Golden Egg

25 Most Beautiful Estonian Books

Refreshing the Kaubamaja Magazine

Golden Egg

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Heaps of happiness!?

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Events & Festivals

View All

Tallinn Urban Space Festival 2023

Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

Estonian Design Awards 2022

Seasonal design inspired by circularity.

European Design Awards 2022

Seasonal design for the European Design Awards 2022 in Tallinn

Ülemiste City Future Forum

Visual identity for the first-ever Ülemiste City Future Forum conference.

Illustration

View All

A fresh visual identity for a beloved children’s literature festival.

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Heaps of happiness!?

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Puänt bookstore

Creating a quirky new visual identity for a beloved independent bookstore and publisher.

Golden Egg