Puänt bookstore

A quirky new identity for a beloved independent bookstore.

2021

WE WORKED ON

Strategy
Branding
Logo design
Illustration
Typography
Art directing

AWARDS

Golden Egg - Bronze, Corporate Rebranding, 2022

Puänt bookstore was opened in 2016 by Elisa-Johanna Liiv and Triinu Kööba. Two friends who had a dream they decided to realize. Puänt’s selection includes high-quality reading in Estonian and English in the fields of fiction, thought literature, academics, poetry and art. In its fifth year of operation the owners took on a new challenge – to open their own small publishing house.

The owners of Puänt turned to us to create a visual identity for the publishing house and also to update the look of the store. The illustrative and unique logo created in the early days had served the store well, but it was time to take a step forward and create a fresh and clear identity that resonates with the community.

The desire was to preserve the uniqueness of Puänt, including the recognizable yellow color. A new palette was added to complement the main color and add variety. In addition, a well-readable and warm font for Puänd’s typical text-based social media posts was chosen. Illustrations were created for the marketing materials, which, according to the store’s owners, catch people’s attention and successfully attract new book lovers.

The distinctively quirky new logo for Puänt is inspired by books leaning against a shelf wall and stands out well from classical logos.

In its first year Puänt Publishing House has published three books and our cooperation continues – we designed the cover for the first and the layout for the third book published.

The distinctively quirky new logo for Puänt is inspired by books leaning against a shelf wall.

A new palette was added to complement the main color and add variety.

In its first year, Puänt has published three books – we designed the cover for the first and the layout for the third one.

Branding & Strategy

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Roofit.Solar

A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

LUUP 2022

A fresh visual identity for a beloved children’s literature festival.

Exhibitions & Wayfinding

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Fashion line: Estonian ladies’ fashion 1920–1940

Exhibition about Estonian ladies’ fashion of the 1920s to 1940s.

Pallas 100. The Art School and Its Legend

An exhibition celebrating 100 years of art education in Tartu.

Surrealism 100. Prague, Tartu, and Other Stories…

Graphic design for an exhibition where Czech and Estonian surrealism enter into a dialogue

Why is Estonia not a kingdom?

Exhibition design for the History Museum

Digital Experiences

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Edicy

Visual identity for a web tool built to create global campaign pages.

Dekoor

A timeless concept for an interior design salon

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Foreko

Web design for one of the largest forestry groups in Estonia.

Portail

A fresh face for the most read lifestyle portal in Estonia.

Books & Editorial

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Surrealism 100. Prague, Tartu, and Other Stories…

Design for the exhibition catalog

ADC* Estonia

Golden Egg

25 Most Beautiful Estonian Books

Hooaeg

Refreshing the Kaubamaja Magazine

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A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

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Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Events & Festivals

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Tallinn Urban Space Festival 2023

Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

Estonian Design Awards 2022

Seasonal design inspired by circularity.

European Design Awards 2022

Seasonal design for the European Design Awards 2022 in Tallinn

Ülemiste City Future Forum

Visual identity for the first-ever Ülemiste City Future Forum conference.

Illustration

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LUUP 2022

A fresh visual identity for a beloved children’s literature festival.

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Heaps of happiness!?

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Estonian Association of Youth Workers

A new visual tool case for youth workers in Estonia.