Year of Children’s and Youth Culture

A spirited visual identity for the Ministry of Culture's theme year.

2017

WE WORKED ON

Branding
Illustration
Art direction
Advertising

AWARDS

ADC* Estonia - Bronze, Corporate Identity, 2017

Golden Egg - Gold, Identity, 2017

Estonian Ministry of Culture has a theme for each year, which in 2017 was Children’s and Youth Culture. This provided an opportunity to credit our children both as creators and as an audience, interlink various fields of culture and compile a myriad of events.

The client wished to find a positive and eye-catching solution that appealed to both young people as well as adults.

Due to the wide audience of the theme year, we agreed with the client that addressing the wide target audience with photos would be difficult. Therefore, we created “me-toos” functioning as the central symbol of visual communication – a creature made of abstract shapes representing the diversity in all of us, something we all should remember to value. We created an identity with 18 different characters from 20 shapes in 6 colours.

The project was given a gold award in the Visual Identity category at the Kuldmuna festival and bronze at the Estonian Design Awards.

The client wished to find a positive and eye-catching solution that appealed to young people as well as adults.

As the central symbol of visual communication we created “me-toos” – creatures made of abstract shapes representing the diversity in all of us.

Branding & Strategy

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Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

Golden Egg

Golden Egg

A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

A fresh visual identity for a beloved children’s literature festival.

Exhibitions & Wayfinding

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Fashion line: Estonian ladies’ fashion 1920–1940

Exhibition about Estonian ladies’ fashion of the 1920s to 1940s.

Pallas 100. The Art School and Its Legend

An exhibition celebrating 100 years of art education in Tartu.

Surrealism 100. Prague, Tartu, and Other Stories…

Graphic design for an exhibition where Czech and Estonian surrealism enter into a dialogue

Why is Estonia not a kingdom?

Exhibition design for the History Museum

Digital Experiences

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Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

Golden Egg

Golden Egg

Web design for one of the largest forestry groups in Estonia.

A fresh face for the most read lifestyle portal in Estonia.

Books & Editorial

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Surrealism 100. Prague, Tartu, and Other Stories…

Design for the exhibition catalog

ADC* Estonia

Golden Egg

25 Most Beautiful Estonian Books

Refreshing the Kaubamaja Magazine

Golden Egg

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Heaps of happiness!?

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Events & Festivals

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Tallinn Urban Space Festival 2023

Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

Estonian Design Awards 2022

Seasonal design inspired by circularity.

European Design Awards 2022

Seasonal design for the European Design Awards 2022 in Tallinn

Ülemiste City Future Forum

Visual identity for the first-ever Ülemiste City Future Forum conference.

Illustration

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A fresh visual identity for a beloved children’s literature festival.

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Heaps of happiness!?

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Puänt bookstore

Creating a quirky new visual identity for a beloved independent bookstore and publisher.

Golden Egg