LUUP 2022

A fresh visual identity for a beloved children's literature festival.

2022

WE WORKED ON

Branding
Graphic design
Illustration
Typography

The Children's and Youth Literature Festival started in Tartu in 2017. Since then it has grown into a national literary event, which got a new name this year – Luup Children's and Youth Literature Festival. Along with that, the festival also needed a fresh new look.

The festival wanted a bold and cheerful identity that would connect diffrenet poetry, literature and cultural events taking place in multiple cities. The visuals needed to attrackt children and young people.

Our task was to find a identity that would be recognizable, but at the same time could change every year. The created solution makes it possible to give the visual a fresh look every year by choosing two strong contrasting colors for the respective year. A characteristic and playful typeface with Brazilian roots attracts attention and the illustrations visulise the event themes. The new identity is just like good literature – it inspires and develops.

The festival needed a bold and cheerful identity that would connect different literary events taking place in multiple cities.

The solution allows for giving the visual a fresh look by choosing two strong contrasting yearly colours.

The Brazilian styled font attracts attention and the illustrations visualise the event themes.

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