Edicy

Visual identity for a web tool built to create global campaign pages.

2024

WE WORKED ON

Strategy
Branding
Graphic Design
Typography
Art Direction
Web Design

Edicy is built on the idea of fast and efficient website creation. The platform helps users generate more leads, optimize performance, and run A/B tests with ease. Through a series of workshops and sprints, we defined a clear positioning: bold, open, and accessible — speaking directly to early-stage entrepreneurs and marketers.

The visual identity was shaped around three keywords: friendly, authentic, and playful. These qualities come through in both tone of voice and symbol language, creating a brand that’s approachable and full of personality.

Branding & Strategy

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A timeless concept for an interior design salon

Golden Egg
Golden Egg

A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

A fresh visual identity for a beloved children’s literature festival.

Seasonal design inspired by circularity.

Exhibitions & Wayfinding

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Exhibition about Estonian ladies’ fashion of the 1920s to 1940s.

An exhibition celebrating 100 years of art education in Tartu.

Graphic design for an exhibition where Czech and Estonian surrealism enter into a dialogue

Exhibition design for the History Museum

Digital Experiences

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A timeless concept for an interior design salon

Golden Egg
Golden Egg

Web design for one of the largest forestry groups in Estonia.

A fresh face for the most read lifestyle portal in Estonia.

Visual identity for the first-ever Ülemiste City Future Forum conference.

Books & Editorial

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Design for the exhibition catalog

ADC* Estonia
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25 Most Beautiful Estonian Books

Refreshing the Kaubamaja Magazine

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A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Events & Festivals

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Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

Seasonal design inspired by circularity.

Seasonal design for the European Design Awards 2022 in Tallinn

Visual identity for the first-ever Ülemiste City Future Forum conference.

Illustration

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A fresh visual identity for a beloved children’s literature festival.

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Creating a quirky new visual identity for a beloved independent bookstore and publisher.

Golden Egg