Let’s create something magical together!

A visual identity centred around the beauty of plants.

2016-2020

WE WORKED ON Branding
Illustration
Advertising
Art direction

AWARDS GOLDEN EGG
Bronze - Copywriting, 2020
Silver - Poster, 2017

ADC*ESTONIA
Silver - Illustration, 2017
Bronze - Identity, 2017

The botanical garden has been operating near Tallinn for nearly 60 years, exhibiting about 6500 plant species on its 22.5-hectare open-air exposition and 2000 species in the 2000 m2 greenhouses. It is a place to spend time and gain inspiration and knowledge. To attract a larger and new visitor base the customer wanted to refresh their look. There was no definite vision to achieve the goal, but as our previous work had spoken to the client, we were asked to find a novel approach.

Their advertising language for exhibitions was previously based on photographs of flowers, which, unfortunately, repeated the content of the exhibition. Thus, it added no value and only appealed to a small audience. To generate interest in a wider audience we decided to use stylised illustrations of plants instead of photos and created a visual platform for all mediums.

The illustrated posters highlight the features and details of the plants that might otherwise be overlooked and thus, providing an introduction to the exhibition, where the true shape of the plants can be seen.

The new visuals have given the botanical garden a fresh and exciting look, received positive feedback from visitors and recognition in the form of a silver award in the Design/Print Advertising category at the 2017 Kuldmuna design awards.

Here is an overview of our favorite posters from 2016 to 2020.

To generate interest in a wider audience we used stylised illustrations of plants and created a visual platform for all mediums.

The illustrated posters highlight the features and details of the plants that might otherwise be overlooked.

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PROJECTS
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PROJECTS
PROJECTS
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PROJECTS
PROJECTS

Exhibition design for the History Museum

A visitor-friendly wayfinding system

A timeless concept for an interior design salon

Visual identity for an exhibition of the creations of the Tallinn Jewellery Factory.

Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

Web design for one of the largest forestry groups in Estonia.

A fresh visual identity for a beloved children’s literature festival.

Seasonal design inspired by circularity.

A fresh face for the most read lifestyle portal in Estonia.

Seasonal design for the European Design Festival 2022 in Tallinn

Rebranding of Estonia’s biggest and fastest-growing smart business campus.

Visual identity for the first-ever Ülemiste City Future Forum conference.

A new visual tool case for youth workers in Estonia.

A visual identity for a brand of future tastes.

Branding for a modern restaurant in Tallinn’s old town.

Design and advertising materials for an exhibition paying tribute to a living music legend.

A new look for a legendary racing products producer.

An historical exhibition illustrating the story of Estonian education throughout the centuries.

Seasonal branding for Estonia’s biggest design market.

Complete rebrand of a unique guitar lovers’ festival.

Seasonal design for an international extreme sports competition.

Rebranding the oldest Estonian martial arts gear shop.

A modern branding for a museum exhibiting the history of motorsports.

Seasonal design for an international extreme sports competition.

A spirited visual identity for the Ministry of Culture’s theme year.

Urban cycling and bike culture festival design inspired by rolling.

Branding Estonia’s first fully vegan and sustainable web store.

20th anniversary design for the largest film festival in Northern Europe.

A spooky and revealing campaign for a genre film festival.

Rebranding one of the oldest and largest professional drama theaters in Estonia.

Seasonal design inspired by dreams for Estonia’s oldest and largest animated film festival.