Slow.ee - Design studio Ruum 414

Let’s create something magical together!

Branding Estonia’s first fully vegan and sustainable web store.

2016

WE WORKED ON Branding
Art directing
Packaging
Web design
Typography
Merchandise

Created in 2016, Slow is a sustainable lifestyle store that aims to market stylish quality clothes and accessories that are ethically produced but without the eco-stereotype classification. The entire visual identity needed to be created from zero, accompanied by a web store that would stand out from its competitors and their off-the-shelf functionality and appeal to a style-conscious customer.

While designing the brand and the web store, we kept in mind keywords that are important to the brand – minimalism, Nordic style and consciousness. The webshop is concise and allows you to search for products based on the material and certification, for example.

The ongoing collaboration between Slow and Room 414 has resulted in a successful crowdfunding campaign and a strong position of Slow in the increasingly competitive eco-goods market.

www.slow.ee

The entire visual identity needed to be created from zero to stand out from its competitors and appeal to a style-conscious customer.

We designed the brand and the web store based on the brand’s keywords – minimalism, Nordic style and consciousness.

OTHER

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PROJECTS

PROJECTS

PROJECTS

PROJECTS

Visual identity for a web tool built to create global campaign pages.

Surrealism 100. Prague, Tartu, and Other Stories…

Design for the exhibition catalog

Refreshing the Kaubamaja Magazine

Why is Estonia not a kingdom?

Exhibition design for the History Museum

Institute of the Estonian Language wayfinding

A visitor-friendly wayfinding system

A timeless concept for an interior design salon

Local Beauty. Tallinn Jewellery Factory

Visual identity for an exhibition of the creations of the Tallinn Jewellery Factory.

Tallinn Urban Space Festival 2023

Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

Web design for one of the largest forestry groups in Estonia.

A fresh visual identity for a beloved children’s literature festival.

Estonian Design Awards 2022

Seasonal design inspired by circularity.

A fresh face for the most read lifestyle portal in Estonia.

European Design Festival 2022

Seasonal design for the European Design Festival 2022 in Tallinn

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Rebranding of Estonia’s biggest and fastest-growing smart business campus.

Heaps of happiness!?

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Puänt bookstore

Creating a quirky new visual identity for a beloved independent bookstore and publisher.

Future Forum 2021

Visual identity for the first-ever Ülemiste City Future Forum conference.

Estonian Association of Youth Workers

A new visual tool case for youth workers in Estonia.

A visual identity for a brand of future tastes.

Estonian Children’s Literature Centre

Bringing books closer to kids by refreshing the image of the Estonian Children’s Literature Center.

Rado restaurant

Branding for a modern restaurant in Tallinn’s old town.

Tiit Pääsuke “Nostalgialess”

A retrospective exhibition and book about the life and works of Tiit Pääsuke.

Anne Veski. A Pop Icon

Design and advertising materials for an exhibition paying tribute to a living music legend.

Tallinn Botanical Gardens

A visual identity centred around the beauty of plants.

A new look for a legendary racing products producer.

Tallinn Cathedral School 700

An historical exhibition illustrating the story of Estonian education throughout the centuries.

Interior Inspiration

Designing and art directing for a interior design inspiration catalogue.

Seasonal branding for Estonia’s biggest design market.

Viljandi Guitar Festival

Complete rebrand of a unique guitar lovers’ festival.

Pallas 100. The Art School and Its Legend

An exhibition and book celebrating 100 years of art education in Tartu.

Simple Session 19

Seasonal design for an international extreme sports competition.

Fashion line: Estonian ladies’ fashion 1920–1940

Designing an exhibition and book about Estonian ladies’ fashion of the 1920s to 1940s.

Rebranding the oldest Estonian martial arts gear shop.

MOMU Motosports Museum

A modern branding for a museum exhibiting the history of motorsports.

Simple Session 18

Seasonal design for an international extreme sports competition.

Year of Children’s and Youth Culture

A spirited visual identity for the Ministry of Culture’s theme year.

Tallinn Bicycle Week

Urban cycling and bike culture festival design inspired by rolling.

Tallinn Black Nights Film Festival

20th anniversary design for the largest film festival in Northern Europe.

Haapsalu Horror & Fantasy Film Festival

A spooky and revealing campaign for a genre film festival.

Design and layouting of a bilingual cultural magazine.

Rebranding one of the oldest and largest professional drama theaters in Estonia.

Animated Dreams animation film festival

Seasonal design inspired by dreams for Estonia’s oldest and largest animated film festival.