Roofit Solar creates innovative award-winning two-in-one roofs that combine the traditional Nordic rolled sheet metal roof design with cutting-edge solar technology. Thereby helping homeowners all over the world transform their houses into energy-efficient buildings and strengthen the renewable energy production network – without having to compromise on the exterior of their building.
Instead of redesigning fragile (plastic and glass) solar panels to function as roofing materials, Roofit has taken existing and time-tested metal sheet roofs and integrated solar elements on top of them. Metal makes the modules durable enough to walk on and resistant to high-speed hail impacts.
Despite having a truly incredible and innovative product, the perceived value of the company was low. The brand and visual identity didn’t support a modern & upmarket quality image.
Roofit needed repositioning from a solar building material producer to a service provider. Their new main target audience – homeowners – prefer to get everything (system design, solar metal, non-solar metal, installation, permitting, etc) from one place.
Our job was to create a simple, timeless, and flexible visual identity that reflects the company’s strong technological know-how. To add contrast to the overall minimalist aesthetic and to position the brand, a strong orange similar to well-established quality brands was chosen.
Photography guidelines were created that express the brand's obsession with clean aesthetics, architecture & sustainability. A sun ray motive was created inspired by the working principles of the product - absorption of solar energy and conversion to usable electric current.
The strong orange color adds energy to the minimalist visual identity.
The sunbeam motif is inspired by the conversion of energy into usable electrical current.
