Portail - Design studio Ruum 414

Let’s create something magical together!

“Online portal with an offline attitude.”

2022

WE WORKED ON Graphic design
Art directing
Web design

Portail.ee is a unique online portal in Estonia which started in 2016 and gathers together stories about what is happening in design, fashion, behind the scenes and in the lives of talented people in the industry. In addition it features lifestyle topics such as travelling, food and culture.

Portail’s creator Aljona Eesmaa turned to us to redesign the website to better mirror the trendsetter status it has gained over the years.

For the design we took inspiration from the world’s leading fashion sites and Portail’s motto: “Online portal with an offline attitude.” We created a well thought-out magazine inspired design that is coded to give the content creators more control over the visuals. The colours of the site and the placement of ads is easily changeable by the creators themselves.

The new design brings more attention to the Portail brand and puts the visual materials in the foreground – unlike the old web, the image boxes scale according to the content and create an organic overall impression.

Scaleable sizing is at the heart of the new design, thus stylishly bringing content to the forefront to really let the fashion and lifestyle shine.

Portail exists in a space between digital and analog spaces.

Scaleable sizing, that lets fashion and lifestyle shine, is at the heart of the new design.

Portail exists in a space between digital and analog spaces.

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PROJECTS

PROJECTS

PROJECTS

PROJECTS

PROJECTS

PROJECTS

PROJECTS

PROJECTS

Visual identity for a web tool built to create global campaign pages.

Surrealism 100. Prague, Tartu, and Other Stories…

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Refreshing the Kaubamaja Magazine

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Exhibition design for the History Museum

Institute of the Estonian Language wayfinding

A visitor-friendly wayfinding system

A timeless concept for an interior design salon

Local Beauty. Tallinn Jewellery Factory

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Tallinn Urban Space Festival 2023

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A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

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A fresh visual identity for a beloved children’s literature festival.

Estonian Design Awards 2022

Seasonal design inspired by circularity.

European Design Festival 2022

Seasonal design for the European Design Festival 2022 in Tallinn

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Rebranding of Estonia’s biggest and fastest-growing smart business campus.

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Simple Session 18

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Branding Estonia’s first fully vegan and sustainable web store.

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A spooky and revealing campaign for a genre film festival.

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Rebranding one of the oldest and largest professional drama theaters in Estonia.

Animated Dreams animation film festival

Seasonal design inspired by dreams for Estonia’s oldest and largest animated film festival.