“Loovusest ja logelemisest” Jaan Aru - Design studio Ruum 414

Let’s create something magical together!

A popular science book about flashes of thought, smartphones and children's development.

2022

WE WORKED ON Book design
Art direction
Illustration

AWARDS GOLDEN EGG
Bronze - Book design, 2022

Jaan Aru is a co-professor at the Institute of Computer Science of the University of Tartu and an expert in the field of neuroscience and artificial intelligence. Jaan turned to us for the design and layout of his second book.

What is creativity and how does it relate to doing nothing? Where do new ideas come from and how can they be encouraged? What do smart devices do to our creativity? To open up these complex questions, a clear, inspiring illustration language that speaks to the general public was needed.

The process began with working through the separate chapters. We delved into the topics of creativity, psychedelics, schizophrenia, and manipulation of the human mind.

The result is an illustration language based on two spot colors, that leaves the viewer with room for interpretation. Each chapter begins with a big picture that gives clues about the topics ahead and also the emotional side of the content. In between, large drawings illustrate the most important ideas and simple icons point out practical tips.

Clarity, readability, and a warm overall impression were paramount in the layout and choice of font and paper.

In our opinion, the voluminous book, which is 288 pages long, is well worth reading both to reach the abilities of one's own brain and for parents to discover the potential of their children's minds. The book reached the top of the sales charts of the most important bookstores in Estonia.

„Loovusest ja logelemisest“ explores the limits of the human brain and ways in which everyone can get as close to them as possible.

Each chapter begins with an illustration that gives clues to the topics and emotions ahead.

Clarity, readability, and a warm overall impression were paramount in the layout and choice of font and paper.

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PROJECTS

PROJECTS

PROJECTS

PROJECTS

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Rebranding one of the oldest and largest professional drama theaters in Estonia.

Animated Dreams animation film festival

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