Let’s create something magical together!

Refreshing the Kaubamaja Magazine

2024

WE WORKED ON Branding
Graphic Design
Typography
Print Design
Art Direction

AWARDS GOLDEN EGG
Print Design, 2024

"Hooaeg" is Estonia's highest-circulated print publication, reaching over 40,000 homes, and known for its fashion series by top Estonian photographers, stylists, and makeup artists, alongside stories from various news brands. Kaubamaja approached us to refresh the design of the "Hooaeg" magazine, aiming to make it more modern. Through analysis and comparison with other magazines, we positioned the new look of "Hooaeg" to become a Nordic magazine, aiming to eliminate all unnecessary elements. After analyzing several examples, we collectively agreed that the magazine needed more breathing space to highlight fashion series and allow readers to browse more calmly. We created various types of blocks for personal stories, brands, news, and advice with different layouts.

To achieve this goal, we limited article lengths, minimized the use of different font sizes, and emphasized images. The client also required courage for the front cover solution, which always features the latest campaign photo, but on the magazine cover, we use it without any advertising text. In summary, sensible constraints brought attention to the magazine's key elements and brought the client's desire closer to reality, allowing Kaubamaja's "Hooaeg" magazine to grace the coffee tables of modern homes.

"Hooaeg" reaches over 40,000 homes across Estonia.

The new design brings vibrancy and modernity to the magazine.

OTHER
OTHER
OTHER
OTHER
PROJECTS
PROJECTS
PROJECTS
PROJECTS

Visual identity for a web tool built to create global campaign pages.

Exhibition design for the History Museum

A visitor-friendly wayfinding system

A timeless concept for an interior design salon

Visual identity for an exhibition of the creations of the Tallinn Jewellery Factory.

Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

Web design for one of the largest forestry groups in Estonia.

A fresh visual identity for a beloved children’s literature festival.

Seasonal design inspired by circularity.

A fresh face for the most read lifestyle portal in Estonia.

Seasonal design for the European Design Festival 2022 in Tallinn

Rebranding of Estonia’s biggest and fastest-growing smart business campus.

Visual identity for the first-ever Ülemiste City Future Forum conference.

A new visual tool case for youth workers in Estonia.

A visual identity for a brand of future tastes.

Branding for a modern restaurant in Tallinn’s old town.

Design and advertising materials for an exhibition paying tribute to a living music legend.

A visual identity centred around the beauty of plants.

A new look for a legendary racing products producer.

An historical exhibition illustrating the story of Estonian education throughout the centuries.

Seasonal branding for Estonia’s biggest design market.

Complete rebrand of a unique guitar lovers’ festival.

Seasonal design for an international extreme sports competition.

Rebranding the oldest Estonian martial arts gear shop.

A modern branding for a museum exhibiting the history of motorsports.

Seasonal design for an international extreme sports competition.

A spirited visual identity for the Ministry of Culture’s theme year.

Urban cycling and bike culture festival design inspired by rolling.

Branding Estonia’s first fully vegan and sustainable web store.

20th anniversary design for the largest film festival in Northern Europe.

A spooky and revealing campaign for a genre film festival.

Rebranding one of the oldest and largest professional drama theaters in Estonia.

Seasonal design inspired by dreams for Estonia’s oldest and largest animated film festival.