Mirai - Design studio Ruum 414

Let’s create something magical together!

A visual identity for a brand of future tastes.

2021

WE WORKED ON Branding
Typography
Art directing
Web design

Mirai started in 2014 as an importer of high-quality alternative beverages. They represent unique, sustainable brands that they strongly believe in. Among them are Club Mate, Oatly, Wostok, Fountain of Youth and others.

We were approached by the owners of Mirai to create a distinctive and recognizable visual identity that at the same time would not overshadow the carried brands. With this project our work began at the naming stage. We helped to choose a name – Mirai – that best conveys the brand's way of thinking. Mirai means 'future' in Japanese and expresses the company's desire to bring unique flavors of the future to the Estonian market. To offer healthier and more sustainable alternatives.

It was an exciting task to combine an alternative approach and the need to still compete in a market dominated by large companies. For this, we chose a minimalist color scheme and a modern font that stands out with its letter M and can be used to create patterns.

The website is simple in structure, the energy is provided by colorful and moving product images. This minimalist solution is a good basis to add an online store for private customers and other exciting things that Mirai's lifestyle will bring in the future.

We created a distinctive and recognizable, yet clear and products-first visual identity.

Mirai is Japanese for 'future' and expresses the company's desire to bring unique flavors of the future to the market.

OTHER

OTHER

OTHER

OTHER

PROJECTS

PROJECTS

PROJECTS

PROJECTS

Visual identity for a web tool built to create global campaign pages.

Surrealism 100. Prague, Tartu, and Other Stories…

Design for the exhibition catalog

Refreshing the Kaubamaja Magazine

Why is Estonia not a kingdom?

Exhibition design for the History Museum

Institute of the Estonian Language wayfinding

A visitor-friendly wayfinding system

A timeless concept for an interior design salon

Local Beauty. Tallinn Jewellery Factory

Visual identity for an exhibition of the creations of the Tallinn Jewellery Factory.

Tallinn Urban Space Festival 2023

Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

Web design for one of the largest forestry groups in Estonia.

A fresh visual identity for a beloved children’s literature festival.

Estonian Design Awards 2022

Seasonal design inspired by circularity.

A fresh face for the most read lifestyle portal in Estonia.

European Design Festival 2022

Seasonal design for the European Design Festival 2022 in Tallinn

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Rebranding of Estonia’s biggest and fastest-growing smart business campus.

Heaps of happiness!?

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Puänt bookstore

Creating a quirky new visual identity for a beloved independent bookstore and publisher.

Future Forum 2021

Visual identity for the first-ever Ülemiste City Future Forum conference.

Estonian Association of Youth Workers

A new visual tool case for youth workers in Estonia.

Estonian Children’s Literature Centre

Bringing books closer to kids by refreshing the image of the Estonian Children’s Literature Center.

Rado restaurant

Branding for a modern restaurant in Tallinn’s old town.

Tiit Pääsuke “Nostalgialess”

A retrospective exhibition and book about the life and works of Tiit Pääsuke.

Anne Veski. A Pop Icon

Design and advertising materials for an exhibition paying tribute to a living music legend.

Tallinn Botanical Gardens

A visual identity centred around the beauty of plants.

A new look for a legendary racing products producer.

Tallinn Cathedral School 700

An historical exhibition illustrating the story of Estonian education throughout the centuries.

Interior Inspiration

Designing and art directing for a interior design inspiration catalogue.

Seasonal branding for Estonia’s biggest design market.

Viljandi Guitar Festival

Complete rebrand of a unique guitar lovers’ festival.

Pallas 100. The Art School and Its Legend

An exhibition and book celebrating 100 years of art education in Tartu.

Simple Session 19

Seasonal design for an international extreme sports competition.

Fashion line: Estonian ladies’ fashion 1920–1940

Designing an exhibition and book about Estonian ladies’ fashion of the 1920s to 1940s.

Rebranding the oldest Estonian martial arts gear shop.

MOMU Motosports Museum

A modern branding for a museum exhibiting the history of motorsports.

Simple Session 18

Seasonal design for an international extreme sports competition.

Year of Children’s and Youth Culture

A spirited visual identity for the Ministry of Culture’s theme year.

Tallinn Bicycle Week

Urban cycling and bike culture festival design inspired by rolling.

Branding Estonia’s first fully vegan and sustainable web store.

Tallinn Black Nights Film Festival

20th anniversary design for the largest film festival in Northern Europe.

Haapsalu Horror & Fantasy Film Festival

A spooky and revealing campaign for a genre film festival.

Design and layouting of a bilingual cultural magazine.

Rebranding one of the oldest and largest professional drama theaters in Estonia.

Animated Dreams animation film festival

Seasonal design inspired by dreams for Estonia’s oldest and largest animated film festival.