Wisefab - Design studio Ruum 414

Let’s create something magical together!

A new look for a legendary racing products producer.

2019

WE WORKED ON Branding
Photography
Web design
Art direction

Wisefab has engineered and built drift car suspensions since 2010, dominating the podium of every single drift competition. Their focus on developing the best products on the market quickly earned them a name in the petrolhead scene, but their website and brand were lagging behind. As Wisefab was planning to expand to the market of track and rally car suspensions, they asked us to develop a brand book and design a new e-commerce website around their growing product line.

The starting point for the website design was the needs of the customers and dealers of Wisefab, especially an easily navigable spare parts catalogue. During a long project, the website was completely changed, emphasizing minimalism and focusing on their greatest strength – quality products. The colours blue, black and white are a subtle hint to the tricolour of Estonia, the birthplace of Wisefab.

Following the creation of a new identity and website, the direct customer sales of Wisefab are estimated to have grown by nearly 50%.

“The change is immense. In terms of convenience, the new and the old site are not even comparable. Spare part sales have improved significantly, as has the overview of spare parts availability and location. The shop itself is also structurally and visually nice and user-friendly. This most beneficial for dealers and salespeople for whom the web is an important tool.”

Product photos by Sergei Zjuganov

The new minimalistic website focuses on their greatest strength – quality products.

The colours blue, black and white are a subtle hint to the tricolour of Estonia, the birthplace of Wisefab.

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PROJECTS

PROJECTS

PROJECTS

PROJECTS

Visual identity for a web tool built to create global campaign pages.

Surrealism 100. Prague, Tartu, and Other Stories…

Design for the exhibition catalog

Refreshing the Kaubamaja Magazine

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Institute of the Estonian Language wayfinding

A visitor-friendly wayfinding system

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Local Beauty. Tallinn Jewellery Factory

Visual identity for an exhibition of the creations of the Tallinn Jewellery Factory.

Tallinn Urban Space Festival 2023

Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

Web design for one of the largest forestry groups in Estonia.

A fresh visual identity for a beloved children’s literature festival.

Estonian Design Awards 2022

Seasonal design inspired by circularity.

A fresh face for the most read lifestyle portal in Estonia.

European Design Festival 2022

Seasonal design for the European Design Festival 2022 in Tallinn

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Rebranding of Estonia’s biggest and fastest-growing smart business campus.

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Simple Session 18

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Branding Estonia’s first fully vegan and sustainable web store.

Tallinn Black Nights Film Festival

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A spooky and revealing campaign for a genre film festival.

Design and layouting of a bilingual cultural magazine.

Rebranding one of the oldest and largest professional drama theaters in Estonia.

Animated Dreams animation film festival

Seasonal design inspired by dreams for Estonia’s oldest and largest animated film festival.