Let’s create something magical together!

 

Rebranding one of the oldest and largest professional drama theaters in Estonia.

2015

WE WORKED ON Branding
Typography
Art Direction
Advertising

Founded in 1920, Ugala is one of the oldest and largest professional drama theatres in Estonia. Its repertoire has something for everyone, from children’s shows and musicals to classical and contemporary drama. Each season usually includes 10 new productions and around 300 performances.

We were asked to develop a visual identity that would give the theatre a fresh feel for the younger generation without intimidating the existing audience.

The logo, designed by Juhan Kanglilaski in 1931, is one of the best examples of Art Deco in Estonian graphic design. So, we gave it a pair of staring eyes and created a typography-based system around it, bringing the logo to life. As print is the main visual communication channel of Ugala Theatre, we designed a dynamic framework to make the message easily understandable, aesthetic and unique.

The result was a visual identity that, in addition to outward communication, reinforced the sense of unity and brand awareness within the theatre.

The poster frame combines different theatre events into one visual language.

The logo from 1931, is one of the best examples of Art Deco in graphic design – we created a typography-based system around it.

In addition to outward communication, the new design reinforced the sense of brand awareness within the theater.

For print, we designed a dynamic framework to make the message easily understandable, aesthetic, and unique.

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