Branding & Strategy

It’s the foundation of everything we design. We combine creativity with strategic clarity to help brands define who they are, what they stand for, and how they connect with people.

A strong brand without strategy is like a beautiful building without a foundation—it looks good but doesn’t stand long. At 414, we believe strategy is the heartbeat of great design. It helps ensure your brand has a clearly defined voice, purpose, and position. It shapes the story you tell and the way you show up in your market.

We start with research: analyzing your market, competitors, and opportunities. Then, we define your brand goals, promise, and messaging before moving into the creative work.

A comprehensive brand strategy includes defining your brand’s vision, mission, values, positioning, messaging, tone of voice, and overall experience design. This guides all your brand’s communications and touchpoints.

We don’t present dozens of disconnected options. Instead, we move step by step — aligning on strategy, articulating brand essence, and translating that into visuals. This ensures the final outcome is focused, authentic, and lasting.

Typically: brand strategy, positioning, messaging, workshops, visual identity, brand guidelines, and applications across touchpoints. Each project is tailored to your needs.

Yes. We’ve helped brands from ranging from business districts and innovation campuses to premium natural cosmetics, local cultural institutions, startups and consumer products, helping them clarify their message and build identities that stand out locally and internationally.

Clients report stronger visual recognition, more cohesive communication, and measurable growth. Some see higher sales, others deeper customer loyalty or new market traction. We measure success by how your brand is perceived and how well it meets your objectives.

Usually 8–12 weeks, depending on scope. The timeline is flexible, but our goal is always to balance speed with depth, ensuring the result feels right both strategically and creatively.

Deliverables include everything from logo files, color palettes, typography, and brand guidelines to a strategic brand story, tone of voice, and assets for digital and print.

Yes, we offer ongoing support, helping you implement the brand identity across different touchpoints and adjusting based on feedback.

Absolutely! We’re happy to collaborate with your team to ensure smooth integration and execution of the brand strategy.

Our pricing varies based on the scope and complexity of the project. For smaller, straightforward branding projects, the cost typically starts at around €5,000. For more comprehensive and complex projects, it can range up to €30,000. We’re transparent about pricing and will provide a detailed quote once we understand your specific needs and goals.