Ideas we live by

To truly stand out, a brand must first stand for something. When your purpose is clear, design becomes the bridge that connects you with your audience. It’s through intentional, purpose-driven design that you create emotional bonds, building trust and loyalty.

Approach

At the heart of our work is a commitment to understanding and serving people. Design isn’t just about aesthetics—it’s about solving real problems and creating meaningful experiences. We approach every project with purpose, transparency, and a focus on the human connections that drive brands forward.
The foundational elements of our approach

Human-Centered Design

We believe great design starts with understanding people. Our approach is always client-focused, ensuring that everything we create serves the needs of your audience, connecting with them on a deeper, human level.

Purpose-Driven Solutions

Every decision we make answers the "why." We design with intention, ensuring that every element supports your brand’s goals and reflects a clear purpose, delivering lasting value.

Honesty and Transparency

We value clear, honest communication. From the first conversation to the final delivery, we speak the truth—about what works, what doesn’t, and how we can create the most impactful brand for you.

Process

Great work takes time and trust. Over the past decade, we’ve crafted a process that delivers results and ensures every stage builds towards something greater. We’re committed to thoughtful execution and continuous evolution, guiding your brand towards lasting success.
A process of making sense

Trust the process

Over the past decade, we’ve refined a proven process that works. It’s built on years of experience and success, so you can trust that every step will guide your brand towards meaningful results.

Invest in Every Stage

We take the time to build strong foundations at every phase of the project. Rushing compromises quality—by dedicating the right amount of attention to each stage, we ensure your brand is crafted to last.

Evolve with Insights

Our work doesn’t stop at handoff. We believe in learning from outcomes, which is why we offer regular check-ins post-launch, continuously refining and evolving your brand to meet its fullest potential.

Services

We help brands come to life across every touchpoint. From creating powerful visual identities to crafting immersive digital experiences and physical environments, our services are designed to build cohesive, engaging brands that resonate in any space.

Branding & Strategy

Read about service

Digital Experiences

Read about service

Exhibitions & Wayfinding

Read about service

Books & Editorial

Read about service

Awards

Awards

Golden Egg
Estonian Creativity Festival

Words That Stay With Us

Meelis Reiman

Chief Marketing Officer
Roofit.Solar

We turned to Ruum 414 because our brand’s visual identity didn’t reflect the true value of our product. We offer a premium-class product, but our previous branding didn’t send the right signal. The result of the update was a modern and minimalist identity that fully aligns with our values. We’ve received a lot of positive feedback from both clients and partners. While it’s difficult to measure the exact impact of branding on business results, our turnover has increased more than tenfold since the update — and it’s clear that a strong, professional brand communication has played its part. We can wholeheartedly recommend them to others.

Joanna Hoffmann

Director
Tartu Art Museum

Ruum 414 has become one of Tartu Art Museum’s most valued partners, both in exhibition graphics and book design. I can always rely on the collaboration running smoothly and the designs being excellent – original and thoroughly thought out. I also greatly appreciate that when working with strict deadlines, the work is always delivered on time and of the highest quality. An added bonus is that the designs created by Ruum 414 often receive prestigious awards, bringing recognition and visibility to the museum as the client as well.

Selected clients

Over the years, we've earned the trust of international brands such as X-Road and Ülemiste City, renowned cultural festivals like PÖFF and Simple Session, government and public institutions, museums, and small brands with grand ambitions.

Leadership

Martin Veisman

Co-Founder, Creative Partner

Martin is a creative partner who thrives on turning ambitious goals into reality. With a BA in graphic design from the Estonian Academy of Arts and a diverse career that spans from creative direction to TV and radio, Martin brings a wealth of experience to every project. During his studies, he spent time abroad in Paris, where he further developed his artistic perspective before co-founding Ruum 414 with Valter.

Known for his energy and creativity, Martin approaches every challenge with a solutions-oriented mindset, always seeking innovative ways to solve complex problems. Whether it’s creating compelling brand identities or leading strategic design initiatives, he is committed to delivering results that resonate with clients and their audiences. His approach is rooted in transparency, collaboration, and an unwavering commitment to producing work that creates lasting value.

Outside of work, Martin enjoys spending time with his family, discovering new music, and engaging in stimulating conversations on everything from business to culture.

Valter Jakovski

Co-Founder, Creative Partner

Valter is a strategic design thinker with a knack for turning complexity into clarity. A graduate of Tartu Art School and the Estonian Academy of Arts, Valter’s approach to design is grounded in systematic thinking and a deep understanding of both creative and business needs. His background in mechanical systems complements his design skills, allowing him to tackle projects with a technical and strategic mindset.

Before co-founding Ruum 414, Valter worked as an Art Director at Der Tank, where he honed his ability to create design solutions that combine creativity with functionality. His work is driven by an in-depth understanding of the client’s goals, ensuring that every design decision is made with purpose and precision. As a graduate of the Design Leadership Program at Park Academy, Valter’s leadership is further strengthened by a strategic perspective that helps elevate projects to the next level.

Valter thrives on finding innovative solutions to complex challenges, always ensuring that design is not only visually appealing but also meaningful and aligned with business objectives. Outside of design, Valter is passionate about off-road motorcycling and always seeks opportunities to learn and grow, both professionally and personally.