Mirai

A visual identity for a brand of future tastes.

2021

WE WORKED ON

Branding
Typography
Art directing
Web design

Mirai started in 2014 as an importer of high-quality alternative beverages. They represent unique, sustainable brands that they strongly believe in. Among them are Club Mate, Oatly, Wostok, Fountain of Youth and others.

We were approached by the owners of Mirai to create a distinctive and recognizable visual identity that at the same time would not overshadow the carried brands. With this project our work began at the naming stage. We helped to choose a name – Mirai – that best conveys the brand's way of thinking. Mirai means 'future' in Japanese and expresses the company's desire to bring unique flavors of the future to the Estonian market. To offer healthier and more sustainable alternatives.

It was an exciting task to combine an alternative approach and the need to still compete in a market dominated by large companies. For this, we chose a minimalist color scheme and a modern font that stands out with its letter M and can be used to create patterns.

The website is simple in structure, the energy is provided by colorful and moving product images. This minimalist solution is a good basis to add an online store for private customers and other exciting things that Mirai's lifestyle will bring in the future.

www.mirai.ee

We created a distinctive and recognizable, yet clear and products-first visual identity.

Mirai is Japanese for 'future' and expresses the company's desire to bring unique flavors of the future to the market.

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