Branding & Strategy
For over 10 years, we’ve been helping businesses build and refresh their brand identities with thoughtful, strategic design. Specializing in authentic visual identities, we create brands that connect on a deeper level. Whether you’re launching a new brand or evolving an existing one, our expertise lies in delivering memorable brand experiences that align with your goals.
Q&A
We begin with a discovery phase, where we learn about your brand’s goals, audience, and challenges. This helps us tailor a strategy that fits your vision and business objectives.
Timelines vary based on the scope, but on average, branding projects take between 6-12 weeks. We ensure that each phase is thorough and thoughtful, never rushed.
Deliverables include everything from logo files, color palettes, typography, and brand guidelines to a strategic brand story, tone of voice, and assets for digital and print.
Yes, we offer ongoing support, helping you implement the brand identity across different touchpoints and adjusting based on feedback.
Absolutely! We’re happy to collaborate with your team to ensure smooth integration and execution of the brand strategy.
We use a research-driven approach, diving deep into your target audience’s behaviors and preferences. By aligning your visual identity with your brand’s story and the needs of your audience, we ensure that the final result connects emotionally and strategically.
A comprehensive brand strategy includes defining your brand’s vision, mission, values, positioning, messaging, tone of voice, and overall experience design. This guides all your brand’s communications and touchpoints.
Our pricing varies based on the scope and complexity of the project. For smaller, straightforward branding projects, the cost typically starts at around €5,000. For more comprehensive and complex projects, it can range up to €30,000. We’re transparent about pricing and will provide a detailed quote once we understand your specific needs and goals.
Process
Stages of the project
Understanding
Step 1
We research competitors, analyze your current market, and identify opportunities for growth.
Brand Strategy
Step 2
We define your brand’s goals, promise, and strategy, ensuring your message is focused and positioned for success.
Brand Platform
Step 3
We articulate your brand essence through strategic workshops.
Graphic Platform
Step 4
We translate your brand essence into visual form.
Graphic Identity
Step 5
We design your visual identity and create brand guidelines for consistency.
Services
We work with market leaders and brave challengers to create brands customers love.
Brand Strategy
Positioning
Target Group
Mission & Vision
Values
Brand Personality
Brand Architecture
Naming
Design Drivers
Visual Identity
Logo
Typography
Colour Palette
Photohraphy Guidelines
Illustration Style
Graphical Elements
Motion Design
Verbal Identity
Brand Promise
Brand Story
Tone of Voice
Key Messaging
Design & Communication
Packaging Design
Digital Design
Experience Design
Retail Design
Tools and Templates
Want to talk?
Get in touchBranding & Strategy
A timeless concept for an interior design salon
Visual identity for a web tool built to create global campaign pages.
A fresh minimalist identity for a creator of high-quality and innovative solar roofs.
Rebranding of Estonia’s biggest and fastest-growing smart business campus.
Seasonal design for the European Design Awards 2022 in Tallinn
A new look for a legendary racing products producer.
Bringing books closer to kids by refreshing the image of the Estonian Children’s Literature Center.
Seasonal design inspired by circularity.
Seasonal design for an international extreme sports competition.
Creating a quirky new visual identity for a beloved independent bookstore and publisher.
A new visual tool case for youth workers in Estonia.
A visual identity for a brand of future tastes.
Branding for a modern restaurant in Tallinn’s old town.
A visual identity centred around the beauty of plants.
Seasonal branding for Estonia’s biggest design market.
Visual identity for the first-ever Ülemiste City Future Forum conference.
A fresh visual identity for a beloved children’s literature festival.
Complete rebrand of a unique guitar lovers’ festival.
Rebranding the oldest Estonian martial arts gear shop.
A modern branding for a museum exhibiting the history of motorsports.
Seasonal design for an international extreme sports competition.
Seasonal design inspired by dreams for Estonia’s oldest and largest animated film festival.
A spirited visual identity for the Ministry of Culture’s theme year.
Urban cycling and bike culture festival design inspired by rolling.
Branding Estonia’s first fully vegan and sustainable web store.
20th anniversary design for the largest film festival in Northern Europe.
A spooky and revealing campaign for a genre film festival.
Rebranding one of the oldest and largest professional drama theaters in Estonia.
Rebrand and website for a sustainable leather accessories brand.