Tiit Pääsuke “Nostalgialess”

A retrospective exhibition and book about the life and works of Tiit Pääsuke.

2020

WE WORKED ON

Branding
Book design
Typography

AWARDS

Golden Egg - Bronze, Print design, 2021
25 Most Beautiful Estonian Books - Award, 2020

In the autumn of 2020, an extensive and colourful exhibition “Nostalgialess” was opened in Tartu Art Museum displaying the works of one of the best colourists of Estonia, Tiit Pääsuke (born 1941) from the 1960s to the present day.

What makes the exposition special is its location. When Tiit Pääsuke started his journey in 1957 as a student at Tartu Art Museum, in that classicist mansion built in the end of the 18th century and now an art museum building, there was a dormitory for the boys of a music and art school. This period of his life has been given special attention: the visitor will get an idea of the atmosphere of that time and there are some works from the time of his studies that are rarely shown on exhibitions.

A comprehensive publication in Estonian and English was added to the exhibition where you can find a versatile selection of texts, lots of photos and a rich choice of reproductions of the works of Pääsuke. We worked closely with Tiit Pääsuke and Joanna Hoffmann, the curator of the exhibition when designing both the exposition as well as the book. The design is based on the title of the exhibition “Nostalgialess” depicting the self-irony of the artist, because it is difficult to imagine something more nostalgic than a retrospective exhibition in one’s childhood home.

Our common wish was to create a catalogue and exhibition that was dignified and neutral, meaning it would not overshadow the nature of the works but rather show it using a minimalist design. Also, to present a beautiful and versatile oeuvre of an artist who has been working for relatively many years to both long-time admirers as well as first time discoverers of the works of Pääsuke.

Papers in different shades have been used in the publication so that it would be easier to find one’s way in those 347 pages and to differentiate between content and languages.

The design is based on the title of the exhibition “Nostalgialess” depicting the self-irony of a very nostalgic show.

Our common wish was to create a catalogue that was dignified, neutral and would not overshadow the nature of the works.

Papers in different shades were used to make it easier to find one’s way in 347 pages of different content and languages.

Branding & Strategy

View All

Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

Golden Egg
Golden Egg

A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

A fresh visual identity for a beloved children’s literature festival.

Exhibitions & Wayfinding

View All

Exhibition about Estonian ladies’ fashion of the 1920s to 1940s.

An exhibition celebrating 100 years of art education in Tartu.

Graphic design for an exhibition where Czech and Estonian surrealism enter into a dialogue

Exhibition design for the History Museum

Digital Experiences

View All

Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

Golden Egg
Golden Egg

Web design for one of the largest forestry groups in Estonia.

A fresh face for the most read lifestyle portal in Estonia.

Books & Editorial

View All

Design for the exhibition catalog

ADC* Estonia
Golden Egg
25 Most Beautiful Estonian Books

Refreshing the Kaubamaja Magazine

Golden Egg

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Events & Festivals

View All

Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

Seasonal design inspired by circularity.

Seasonal design for the European Design Awards 2022 in Tallinn

Visual identity for the first-ever Ülemiste City Future Forum conference.

Illustration

View All

A fresh visual identity for a beloved children’s literature festival.

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Creating a quirky new visual identity for a beloved independent bookstore and publisher.

Golden Egg