Fashion line: Estonian ladies’ fashion 1920–1940

Design for a exhibition catalogue about Estonian ladies’ fashion of the 1920s to 1940s.

2018

WE WORKED ON

Visual Identity
Exhibition design
Art direction
Typography
Poster design

AWARDS

Golden Egg - Silver, Print design, 2019

25 Most Beautiful Estonian Books - Award, 2018

The exhibition offers a look into the life of an urban woman. It focusses on the most important events in her life by way of formal clothes worn during the First Republic of Estonia. The exhibition showcases gems from the textile collection of the Estonian History Museum, helping to understand the cultural processes of the time and showing how closely fashion ideas are tied with the values and spirituality of an era. We were asked to create a graphic design of the exhibition, a catalogue and souvenirs.

We were inspired by Art Deco and the era-based typeface from which we created an interconnecting visual element. In terms of the book, it provided an opportunity to find balance between text-filled and blank pages, and as for the exhibition, this connection proved to be particularly important in getting an optimal solution for a sign system in a small room.

The exhibition had a total of 30,000 visitors. The exhibition catalogue was awarded silver in the Design/Publications, Books and Catalogues category at the 2019 Kuldmuna design awards.

In addition, it was selected as one of the 25 most beautiful books of 2018. The jury: “The design of the book is balanced between empty space and information. The font used on the cover and in the tab titles adds a touch of playfulness to the design.”

Branding & Strategy

View All

Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

Golden Egg

Golden Egg

A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

A fresh visual identity for a beloved children’s literature festival.

Exhibitions & Wayfinding

View All

Fashion line: Estonian ladies’ fashion 1920–1940

Exhibition about Estonian ladies’ fashion of the 1920s to 1940s.

Pallas 100. The Art School and Its Legend

An exhibition celebrating 100 years of art education in Tartu.

Surrealism 100. Prague, Tartu, and Other Stories…

Graphic design for an exhibition where Czech and Estonian surrealism enter into a dialogue

Why is Estonia not a kingdom?

Exhibition design for the History Museum

Digital Experiences

View All

Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

Golden Egg

Golden Egg

Web design for one of the largest forestry groups in Estonia.

A fresh face for the most read lifestyle portal in Estonia.

Books & Editorial

View All

Surrealism 100. Prague, Tartu, and Other Stories…

Design for the exhibition catalog

ADC* Estonia

Golden Egg

25 Most Beautiful Estonian Books

Refreshing the Kaubamaja Magazine

Golden Egg

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Heaps of happiness!?

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Events & Festivals

View All

Tallinn Urban Space Festival 2023

Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

Estonian Design Awards 2022

Seasonal design inspired by circularity.

European Design Awards 2022

Seasonal design for the European Design Awards 2022 in Tallinn

Ülemiste City Future Forum

Visual identity for the first-ever Ülemiste City Future Forum conference.

Illustration

View All

A fresh visual identity for a beloved children’s literature festival.

“Loovusest ja logelemisest” Jaan Aru

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Heaps of happiness!?

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Puänt bookstore

Creating a quirky new visual identity for a beloved independent bookstore and publisher.

Golden Egg