Slow.ee

Branding Estonia’s first fully vegan and sustainable web store.

2016

WE WORKED ON

Branding
Art directing
Packaging
Web design
Typography
Merchandise

Created in 2016, Slow is a sustainable lifestyle store that aims to market stylish quality clothes and accessories that are ethically produced but without the eco-stereotype classification. The entire visual identity needed to be created from zero, accompanied by a web store that would stand out from its competitors and their off-the-shelf functionality and appeal to a style-conscious customer.

While designing the brand and the web store, we kept in mind keywords that are important to the brand – minimalism, Nordic style and consciousness. The webshop is concise and allows you to search for products based on the material and certification, for example.

The ongoing collaboration between Slow and Room 414 has resulted in a successful crowdfunding campaign and a strong position of Slow in the increasingly competitive eco-goods market.

www.slow.ee

The entire visual identity needed to be created from zero to stand out from its competitors and appeal to a style-conscious customer.

We designed the brand and the web store based on the brand’s keywords – minimalism, Nordic style and consciousness.

Branding & Strategy

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Exhibitions & Wayfinding

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Design for the exhibition catalog

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Exhibition design for the History Museum

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Visual identity for an exhibition of the creations of the Tallinn Jewellery Factory.

Books & Editorial

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Design for the exhibition catalog

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Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Events & Festivals

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Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

Seasonal design inspired by circularity.

Seasonal design for the European Design Awards 2022 in Tallinn

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Illustration

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Exhibition design for the History Museum

A fresh visual identity for a beloved children’s literature festival.

Seasonal design inspired by circularity.

Seasonal design for the European Design Awards 2022 in Tallinn