Haapsalu Horror & Fantasy Film Festival

A spooky and revealing campaign for a genre film festival.

2016

WE WORKED ON

Branding
Print design
Illustration
Art direction
Marketing

Haapsalu Horror & Fantasy Film Festival (HÕFF) is one of Estonia’s most exciting film festivals. It brings a variety of horror films, shorts, mystic thrillers and B-class comedies that are unlikely ever to be shown on TV to an audience. During the 3-day festival visitors can experience a wonderful atmosphere, great parties and hospitality characteristic to the town of Haapsalu.

When creating these visuals we found inspiration from the rebellious attitude of the festival and the boring approach of mainstream advertising – the use of stock photos, which we’ve all come to hate. We searched for photos so ridiculous, we couldn’t imagine anyone else using them than this quirky film festival.

As a response to Facebook & public advertising guidelines which get more and more strict each year, we decided to unleash codename “free the nipple” with this project. We’re happy to announce that the visuals didn’t get banned neither from Facebook nor public places. Visual communication by us together with a fantastic programme brought a record sum of visitors to the festival two years in a row.

We found inspiration from the rebellious attitude of the festival and the boring approach of mainstream advertising.

Branding & Strategy

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Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

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A fresh minimalist identity for a creator of high-quality and innovative solar roofs.

A fresh visual identity for a beloved children’s literature festival.

Exhibitions & Wayfinding

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Exhibition about Estonian ladies’ fashion of the 1920s to 1940s.

An exhibition celebrating 100 years of art education in Tartu.

Graphic design for an exhibition where Czech and Estonian surrealism enter into a dialogue

Exhibition design for the History Museum

Digital Experiences

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Visual identity for a web tool built to create global campaign pages.

A timeless concept for an interior design salon

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Web design for one of the largest forestry groups in Estonia.

A fresh face for the most read lifestyle portal in Estonia.

Books & Editorial

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Design for the exhibition catalog

ADC* Estonia
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25 Most Beautiful Estonian Books

Refreshing the Kaubamaja Magazine

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A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

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Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Events & Festivals

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Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.

Seasonal design inspired by circularity.

Seasonal design for the European Design Awards 2022 in Tallinn

Visual identity for the first-ever Ülemiste City Future Forum conference.

Illustration

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A fresh visual identity for a beloved children’s literature festival.

A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.

Golden Egg

Visual identity and illustrations for an exhibition on well-being, mental health, and balance.

Creating a quirky new visual identity for a beloved independent bookstore and publisher.

Golden Egg